Diversified Flooring of Raleigh and Charlotte, N.C., announced a new environmentally-focused marketing program centered on Shaw’s recycling efforts. According to store owner Brent Rice, last year a growing number of customers displayed a heightened interest in selecting eco-friendly carpet for their respective projects.
“At the conclusion of our product research, we chose Shaw’s Type 6 nylon. We felt like Shaw’s commitment to keeping carpet out of landfills could enhance our marketing story,” said Rice. “Today, we send four to eight 52-foot tractor trailers per month to Shaw’s carpet collection partner in Morrisville, N.C.—which transports the old carpet to Shaw’s Evergreen Nylon Recycling Facility in Augusta. Recycling has cut my dumpster fees in half and allowed our business to tell a great story that the whole community takes pride in sharing.”
Shaw recently named Diversified Flooring a Certified Evergreen Dealer.
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