Shaw unveils new fiber warranty structure

FROM floorcoveringweekly.com:Shaw has announced the creation of its new branded fiber hierarchy that structures its brands in pyramid form to demonstrate their respective benefits and warranty packages. The company’s three primary fiber brands - Anso nylon, EverTouch nylon, and ClearTouch PET - feature comprehensive warranties that reflect the quality and attributes of each fiber type.

“We’ve been trying to simplify and enhance our warranties to make them more dealer- and consumer-friendly,” said Mike Leary, director of external fiber sales and marketing, Shaw. “The new structure also ensures that our warranties align with and support our brands.”

Since January 1, 2010, Anso nylon warranties include limited lifetime warranties for stain and soil resistance, an enhancement Leary says was made possible primarily as a result of the effectiveness of Shaw’s patented R2X Stain and Soil Resistance System.

Shaw’s Anso nylon carpets will also offer 20-year texture retention, abrasive wear, Quality Assurance, and SoftBac Platinum warranties.

Shaw’s EverTouch nylon carpets will also feature limited lifetime warranties for stain and soil resistance, including the limited pet urine warranty. Warranties for texture retention, abrasive wear, Quality Assurance, and SoftBac Platinum are 15 years for EverTouch products. EverTouch warranties are pro-rated and not transferable; labor is provided in the first year only.

ClearTouch styles will carry a limited lifetime stain warranty, including pet urine coverage, and 15 years for soil resistance. Texture retention, abrasive wear, Quality Assurance, and SoftBac Platinum warranties will be 10 years. Like the EverTouch warranties, ClearTouch warranties are pro-rated and not transferable; labor is provided in the first year only.